Amazon
Amazon matches listings by barcode and brand, so a valid barcode, a brand and full product details matter most.
What Amazon checks
- Title up to 75 characters
- Description required, 100 characters or more recommended
- Main photo required, 7 or more recommended
- Brand required
- Category required
- Price required
- Quantity required
- SKU required
- Barcode (UPC/EAN) required
- Barcodes must have a valid check digit
- Bullet points required
- Color required when it applies
- Size required when it applies
- Material recommended
- Part number (MPN) recommended
- Weight recommended
- Country of origin required
- Amazon product type required
- Manufacturer required
- Amazon item type keyword required
- Condition required
- Batteries required
- Dangerous goods required
- Gender required when it applies
- Age group required when it applies
- Model number required when it applies
- Tags recommended
- More images required when it applies
Good to know
- Most products need a barcode (UPC or EAN) unless you have a GTIN exemption.
- Use all five bullet points for the features buyers compare.
- Keep promotional words such as "best" or "sale" out of titles.
Ready file: Amazon flat file (tab-separated)