Google product page markup
Google and AI shopping surfaces also read the schema.org Product markup on your own product pages.
What Google product page markup checks
- Title required
- Description recommended, 50 characters or more recommended
- Main photo required, 3 or more recommended
- Price required
- Brand recommended
- Barcode (UPC/EAN) recommended
- Barcodes must have a valid check digit
- SKU recommended
- Part number (MPN) recommended
- Color required when it applies
- Size required when it applies
- Material recommended
- Pattern recommended
- Condition recommended
Good to know
- Use one Offer per product, not AggregateOffer, and a price above zero.
- Variants go in a ProductGroup with variesBy.
- Store themes on Shopify, WooCommerce and BigCommerce usually write this markup for you.
Ready file: Clean product file (CSV)