Google Shopping
Google matches products by barcode, brand and part number, and checks that your feed agrees with your website.
What Google Shopping checks
- Title up to 150 characters
- Description required, 50 characters or more recommended
- Main photo required, 3 or more recommended
- Price required
- Brand required
- Barcode (UPC/EAN) recommended
- Barcodes must have a valid check digit
- Condition recommended
- Category recommended
- Color required when it applies
- Size required when it applies
- Material recommended
- Part number (MPN) recommended
- SKU required
- Product page link required
- Gender required when it applies
- Age group required when it applies
- Pattern recommended
- More images required when it applies
- Bullet points recommended
- Weight recommended
Good to know
- Google matches products using GTIN, brand and MPN; give all three when they exist.
- Use your landing page price and availability exactly.
- Titles can be up to 150 characters; put the most important details first.
Ready file: Google Merchant Center feed (TSV)