Facebook and Instagram
Meta's catalog powers Facebook and Instagram Shops and catalog ads; a brand and a link on your own domain are required.
What Facebook and Instagram checks
- Title up to 200 characters
- Description required, 50 characters or more recommended
- Main photo required, 3 or more recommended
- SKU required
- Condition required
- Price required
- Product page link required
- Brand required
- Barcode (UPC/EAN) recommended
- Barcodes must have a valid check digit
- Part number (MPN) recommended
- More images required when it applies
- Category recommended
- Color required when it applies
- Size required when it applies
- Material recommended
- Pattern recommended
- Quantity recommended
- Tags recommended
- Country of origin recommended
- Model number required when it applies
Good to know
- Titles up to 200 characters; 65 or fewer is recommended.
- Availability is only "in stock" or "out of stock".
- The id must match the Pixel content ID for dynamic ads.
Ready file: Meta catalog feed (CSV)