Michaels
The Michaels Marketplace sells arts, crafts and party supplies from brands and resellers. Handmade goods go on MakerPlace, a separate site.
What Michaels checks
- Main photo required, 3 or more recommended
- Barcode (UPC/EAN) required
- Barcodes must have a valid check digit
- Weight required
- Package dimensions required
- Tags required
- Material recommended
- Category recommended
Good to know
- Every standalone and child SKU needs a GTIN with no exemptions, and listings without a code or image are rejected (e-tailize, secondary).
- Use the taxonomy attributes endpoint or the downloadable Excel template to get category required fields before building listings (Celigo list of Michaels API operations).
- Fill materials, dimensions and intended use, map SKUs to the Michaels taxonomy and add accurate search tags; lifestyle images are encouraged (Feedonomics, secondary).
- Operational rules reported by Feedonomics: confirm orders within 24 hours, ship within 3 business days with UPS, USPS, FedEx or DHL tracking.
Ready file: Clean product file (CSV)