Ulta Beauty
UB Marketplace runs on Mirakl; Ulta Beauty sets the category rules.
What Ulta Beauty checks
- Main photo required, 3 or more recommended
- Barcode (UPC/EAN) required
- Barcodes must have a valid check digit
- Price required
Good to know
- All items, including bundles, must have a UPC (official Ulta FAQ).
- Ship from a US fulfillment center within 2 business days via DHL, FedEx, UPS or USPS with tracking, to the lower 48 states only.
- Ulta reviews the proposed assortment and listings before they go live, so content must meet Ulta product standards.
- Distributors and resellers are not accepted; only brands are invited (secondary source e-tailize).
Ready file: Mirakl offer file (OF01)